Powerful Branding on Budget | Gulf United FC x Half Price Print

It is likely that you have witnessed some quite attractive branding if you have lately attended a Gulf United FC event. Every element exudes professionalism, from gorgeous backgrounds to iconic Toblerone frames. However, beneath that clean appearance lay a mission, one that was headed by our customer service agent, Farhan, and James Ekeh, the gentleman with the ambition.

What began as a difficult request with a limited budget swiftly evolved into a quick-paced partnership between Ekeh and Half Price Print, which produced superb branding magic without going over budget.

Challenge

James Ekeh approached us with the intention of improving the visual identity of Gulf United FC for their forthcoming event at King's School Al Barsha in Dubai. However, this notion had its share of challenges, as do most ambitious plans.

To begin with, the quality needed to be flawless. We're talking about immaculate printing, robust construction, and a refined appearance because Gulf United FC doesn't settle for subpar work.

Second, time was of the essence. The window for fabricating, printing, transporting, and installing everything was limited, and the event was only a few days away. It was obvious that we were going to be in for a fast-paced rush when you consider that James had a certain budget to work within, which he had already shopped around for.

"I want to not overspend and maintain the budget, but I don't want to lose quality or compromise on branding efforts," James stated rather clearly. Otherwise, all of the quotes he got were either excessively costly or of low quality. When he discovered Half Price Print, he met Farhan, who jumped right in like a pro.

Solution

Farhan is our CSR who manages the project expertly and is calm, clever, and constantly in the zone. He rallied the troops, collaborated closely with our production team, and made sure that every last bit of originality and efficiency was squeezed out of the available funds without taking any shortcuts. Moreover, all of this was carried out in two to three days, from conception to full setup.

Even though we were unable to match the precise amount he had in mind, James felt he had found his match when Farhan provided the closest quote. Ekeh remarked: 

"Our Toblerone backdrop and banners were expertly completed by a fantastic team at the most competitive price."

Backdrop

Initially, he ordered the wooden backdrop. This one was awe-inspiring!

Our team used digitally printed PVC banner material on both sides to construct a full-scale wooden frame. Because Dubai winds aren't kind, the background was resilient, sturdy, and camera-ready. It also included sandbags for weight and back support. All of this was completed at King's School Al Barsha, where our professionals managed the manufacturing, transportation, and installation on-site.

Size: W: 300cm x H: 250cm x D: 50cm | Qty: 1 unit

Toblerone Frame

The next task is to revive the club's current Toblerone frames! For an attractive yet long-lasting look, we rebranded them with digitally printed black PVC banners that were held up with silicon and staples. The powerful branding on both sides preserved the economic strategy while enhancing their physical allure.

Size: W: 200cm x H: 100cm | Qty: 4 units

"The way the team grasped the club's spirit and produced branding that genuinely felt like us was more important than the materials alone," he said.

Winners Board

A win deserves a comparable frame. For that one-sided, mighty statement, Half Price Print created a strong wooden structure with a black PVC banner imprinted on it. Sandbags were used to support the base, and finishing was carried out in accordance with the guidelines of design for an upscale, clean aesthetic.

Size: W: 300cm x H: 60cm x D: 40cm | Qty: 1 unit

Result

On the day of the event, Gulf United FC was prepared to create a stir. Each item stood imposingly, branding popped out, and the club's visual identity received the facelift it so richly deserved. Half Price Print provided more than just banners or signs; it was a journey.

The winner's board provided each participant with a chance to shine, the backdrop stand became a picture hotspot, and the Toblerones became the venue's famous cornerstones.

James left feeling truly amazed rather than just content.

"Half Price Print helped us realise our vision. They delivered despite the strain. I would definitely collaborate with them once more."

Farhan's assistance during the process not only resolved an issue but also fostered trust. He kept everything under control, ensured that deadlines were fulfilled, and maintained continuous and easy communication. Not a drama. Only outcomes.

We were honored to contribute to Gulf United FC's transition as they entered the event stronger, more confident, and better represented.

Read More: Half Price Print Delivered 216 L-Shaped Flags in 3 Days with Zero Margin for Errors